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CHALLENGE
As we live in a pandemic world, it has ushered in dramatic changes and deepened inequalities: health and economic crises, border closures, lockdowns, mass job losses and the curtailment of educational activities.
In March 2022, world food prices surged at the fastest pace ever, jumping nearly 13% to a new record high. Low-income countries that are already struggling to recover from COVID-19 and rely on reasonably priced wheat, vegetable oils, and other food staples will be hit hardest by skyrocketing prices.
SOLUTION
User:
An app for all to allow COBS bread to find totally new audiences – ones that may never enter their physical location, due to restrictions or social anxiety from the pandemic.
Business:
Ability to track customer behaviour and create new business strategies to enable better profits.
OVERVIEW
Purpose
To allow customers to purchase COBS bread online to make the customer journey most efficient
Responsibilities
UX Researcher
UX Designer
Timeline
August 2022
PROCESS
Understanding the user
User research
Personas
User journey maps
2. Starting the design
Paper wireframes
Digital wireframes
Low-fidelity prototypes
Usability studies
3. Refining the design
Mockups
High-fidelity prototypes
Accessibility
4. Key takeaways
Impact
What I learned
PHASE 1: UNDERSTANDING THE USER
USER RESEARCH
We found that users want quick choices but also do not want to be overwhelmed. Providing the perfect range of options and a platform to carry out this task was essential to creating a good customer experience.
Service
Waiting in line in-store to be served takes time
Distance
Driving to the store takes time for busy individuals
Options
When buying in-store, the desired option may have run out
Financial
Can easily see how much is spend from viewing your cart
PERSONAS
USER JOURNEY MAP
PHASE 2: STARTING THE DESIGN
WIREFRAMES
LOW-FIDELITY PROTOTYPES
USABILITY STUDIES
PHASE 3: REDEFINING THE DESIGN
MOCKUPS
ACCESSIBILITY
The choice of colour has been checked to make sure it is meets the contrast checker - WebAIM.
White space in this app has been identified to create an ease of use for the customers.
We have used hierarchy to inform the users where to read first and guide them through the app using subtle cues.
PHASE 4: KEY TAKEAWAYS
IMPACT
Time is the one thing we cannot recreate. It is the most important. The best solution to any problem is to find out how that product can save time.
WHAT I LEARNED
There will always be redesigns and constant innovation. This means that new ideas are constantly being developed and old ideas are questioned.
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